"If you take history on this planet as starting at midnight, and assume the life of a planet is 15 billion years, which is the estimated life of a G-type star, it is now 8 o' clock in the morning and it's time for us to wake up." Robert Anton Wilson


Life on earth may have been encoded deep in the D.N.A. of the planet millions and millions of years ago. Astonishing changes that took place before the Jurassic Period drove evolution forward and hauled the struggling planet forwards and upwards, creating the foundations for life, as we know it today.

With the world unrecognisable and evolved to an incredible degree since then, somethingthing has hardly changed a jot since dinosaurs roamed the earth - collagen.

And here lies the clue to the answer for sufferers of aches & pains and poor metabolism all over the world to day.

An incredible environment overflowing in the bare necessities of life - minerals, their trace minerals & their trace elements created and perfected collagen - the foundational substance of our body structures - bones, joints, ligaments, sinews, internal organs, skin, nails.

It has greater tensile strength than steel, makes up our bone tissue, our sinews, muscles, ligaments, tendons and even the structural framework of our internal organs.


The first phenomenal shift in evolution happened on our planet was an event called the Cambrian Explosion that took place 530 million years ago. For the first time ever in the history of the planet, all of the elements, trace elements, minerals & trace minerals came together and stabilized.

The D.N.A. of the planet sprung into action and as if by magic life began bursting forth in all its forms. Planet earth exploded with life. In the oceans life forms evolved at a rate of knots and on land the amount of life forms increased 100 fold. Left and right these new life forms never before seen were thriving on mother natures' recipe – minerals, trace minerals & trace elements all working together for the very first time.

This was the dawn of life on planet earth and the first major spurt of growth in the history of planet earth.


However, around 229.4 millions of years later, with life in full swing during the Triassic Period with life in full swing, a mass extinction event brought an abrupt end to it all. This catastrophic event, brought about the destruction of roughly 96% of all marine species[1] and 70% of terrestrial vertebrate species[2] became extinct.

Known today as ‘The Great Dying’, the mother of all mass extinction events, it brought the planet to its knees and the rate of evolution to a standstill. Many theories are debated as to the exact cause of this event. What is of great interest to us however is what took place next.


From the darkness the Jurassic period began slowly emerge. Vast amounts of decomposing matter on the surface of the planet became host to bacteria, microorganisms and an incredible diverse range of organic matter and compounds.

As a result soils were formed with more components than ever before. Minerals, trace minerals & trace elements, the bare necessities of life began to dissolve and digest the larger ones, to interact with one another, releasing unlocking smaller ones until mother nature came upingthe great formula for life as we know it today.

Soon the greatest upsurge in the rate of evolution ever known took place with the minerals, trace minerals & their trace elements at the very foundations.


The planet became alive again. It became a super-planet, stronger, more adaptive and more diverse than ever before. It was a backlash of epic proportions that pushed evolution forward at an unstoppable rate.

The soils of the planet were teeming with minerals, trace minerals & their trace elements together - generating the phenomenal circuit between growth energy and renewal energy. 

The resulting was prehistoric forests reached for the skies with trees standing the width of a house and pouring out 5 times the oxygen of today’s atmosphere.

Ferns and grasses bursting forth from soils growing 30 and 40 ft high dripping in the incredible nutrient density of minerals, trace minerals & their trace elements.

In response first anti-oxidants were formed, including ascorbic acid, polyphenols & tocopherols to support the new oxygen breathing populations beginning to evolve and roam the earth.

It is estimated that those soils contained 30 times the nutrient density of our paltry lands today. These soils in the latter part of the Jurassic Period were so rich in minerals that trees were capable of growing up to 20 metres in a single year.

Take this glimpse back through time....ferns as thick as your arm, the overpowering earthy smell hanging heavy all around and the taste of the dense oxygen right on the tip of your tongue... massive swathes of thick grasses with the mattress of dense warm moss and warm vegetation beneath your feet, capturing the central heating of the forest.

These energy-bursting forests were immense.


The famous redwood tree stump standing the width of a truck. Trees during the Jurassic period were even bigger and stood up to 3 times wider than this.

It is no wonder herbivorous dinosaurs maintained their incredible strength and power on these fantastic greens alone and for those fortunate inhabitants, every mouthful was a sweet and succulent feast.

Every mineral, trace mineral and every single trace element dripping off the rich greenery forging strength and power into every sinew, ligament, tendon, joint, bone and muscle, growing stronger with every meal and every passing hour.


Brackenhall Calamite photo:

To give an idea of the difference in the landscape between then and now, to-day’s paltry horsetail plants grow to a few centimetres in diameter, yet fossilized remains of horsetail plants recently discovered indicate they grew 60 feet tall and a foot in diameter!


This ‘Great Dying’ caused the miraculous leap forward in life on earth. The stress of mass extinction was the catalyst that drove evolution forwards and upwards resulting in the planet becoming stronger than it had ever been before.

The irony hasn’t been lost on scientists debating whether this great dying was in fact a necessary stress required by evolution itself to ‘evolve’.

If so, is may be written in the great D.N.A. of the planet. One wonders if this stress is required for us humans to evolve, to become stronger and more adaptive?

Countless incidences of people recovering from illness, stronger and smarter than before, coming back from injury better than ever and sometimes even finding solutions to bigger problems inside of the exact problem that caused their difficulties in the first place. “What doesn’t kill us makes us stronger!”


Meanwhile, the constant shifting of tectonic plates meant the surface of the earth was unstable and a highly unpredictable place during the Jurassic Era. Seismic events were commonplace. Some were of such magnitude that vast swathes of forest disappeared forever into deep chasms in the earth never to be seen again.

Fortunately for us one these events caused a prehistoric forest in to be engulfed by the earth and remain sealed far below the surface of the earth that it remained untouched and silent for millennia. There it lay composting and compacting in near perfect conditions that this prehistoric matter is beyond compare in its mineral, trace mineral & trace element content.Jurassic Mud Jar Large85

The incredible time in the history of the planet is today a fantastic nutriment savings bank deep in the bones of the earth. Today Jurassic Mud is that amazing world right at your feet.

The mud soak delivers all that primal power to aching bones and joints for sufferers of aches and pains, all over the world.


Today, the strength and energy of our planets inhabitants is still entirely dependent upon the same rich soup of minerals, trace minerals & trace elements together in our foods.

While our ancestors fed on the incredible bounty springing relentlessly from the earth, it is estimated that our soils today have become depleted more in the past 50 years than over the past 5,000 years.

Our fruits, vegetables and the foods we consume that feed on them have suffered the same dramatic nutriment depletion.

In the comprehensive 50 year study, The Composition of Foods, David Thomas, a geologist, trained as a nutritionist, discovered that from 1940 to 1991 vegetables had lost on average:

- 24% of their Magnesium, 46% of their Calcium, 27% of their Iron and no less than 76% of their Copper content


 While carrots lost 75% of their Magnesium, 48% of their Calcium, 46% of their Iron and 75% of their Copper content


The most alarming discovery of all was that by 1991 it took 10 tomatoes to deliver the same amount of copper that a single copper delivered in 1940. Today, a bowl of tomato soup counts as one of our 5-a-day servings of fruit and veg!

It’s no wonder then, between 1991 and 2004 the incidence of diabetes in the U.K. rose by 65% in men and by 25% in women was expected to reach 3 people million by 2010.

Osteoporosis is now the cause of bone fractures in one third of women and one fifth of men over 50. (L.J. Melton et al. Bone density and fracture risk in men. Journal of bone mineral research, 1998, vol. 13, p:1915;)

In the last century, countless eminent physicians, chemists and biochemists drew attention to this chronic mineral depletion of foods and it’s disastrous consequences on the health and longevity of future generations.

Prominent among them were: 2 time unshared winner of the Nobel prize for medicine – Dr. Linus Pauling, Dr. Charles Northern M.D. who outlined the problem to the U.S. senate, soil scientist William Albrecht, biochemist Dr. Cary Reams who formulated the Brix charts.

More recently such men as Dr. McCollum of Johns Hopkins, Dr. Mendel of Yale, Dr. Shermron of Columbia, Dr. Lipman of Rutgers, and Drs. H. G. Knight and Oswald Schreiner of the United States Department of Agriculture have agreed that these minerals are absolutely vital to plant, animal, and human health.

Justus Von Leibig was formulator of the N.P.K. fertilizer philosophy introduced to agriculture after the second world war (and still at the foundation of modern farming methods today). In his later life he tried in vain to recant his teachings. He was foreseeing the destructive effects this forced agriculture was about to have on the health of future generations.





1. Benton M J (2005). When life nearly died: the greatest mass extinction of all time. London: Thames & Hudson. ISBN 0-500-28573-X.

2. Sahney S and Benton M.J (2008). "Recovery from the most profound mass extinction of all time" (PDF). Proceedings